Designed from the start as an all-electric vehicle, Renault ZOE is a supermini of clean, flowing lines. The
distinctive front end expresses the new brand identity with its friendly, appealing looks. The blue effect of the
logo, headlamps and dark-tinted windows identify ZOE as an electric car. Reflecting the concept of purity, the
cabin aims to create a relaxing, zen feel with materials that are soft to the touch.
A design adventure dating back to the end of 2008
At the end of January 2008 at the Davos Forum, Carlos Ghosn announced the ambition of the Renault brand to market
a range of four electric vehicles. The flagship model was project X10, a supermini designed as an all-electric vehicle,
intended for mass marketing. This far-reaching mission was placed in the hands of the pre-project teams, who
confirmed its technical and economic feasibility on December 16, 2008. This marked the starting point of the design
process, organized on a competition basis. The brief presented on January 21, 2009 stated that the design should be
“friendly and reassuring for an innovative, responsible all-electric vehicle”.
ZOE, a car with a difference
The first creative proposals adopted an extremely radical approach. Designers saw the new electrical era as a great
opportunity to reinvent the car. Nevertheless, little by little, studies gradually converged towards a more rational
approach. The transition from internal combustion to electric power would already mark a major break in customer
habits, so it was important for the styling of ZOE not to be too perplexing. The aim was to design a car with a difference,
but reflecting the formal cues of automotive design in its lines and proportions, so that it would be immediately accepted.
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Feb 26, 2013 - Renault ZOE heralds the start of a new era, one in which electric mobility becomes available to everybody. It ... A BRIEF PRACTICAL GUIDE TO.
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